Public Relations at SLU

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Public relations is open and honest two-way communication between an organization and its publics. PR professionals aim to determine, prioritize and communicate messages with all of the publics both directly and indirectly relevant to their organization.

PR agencies and departments strive to accomplish these goals through a variety of means, such as writing press releases, coordinating interviews and press conferences, working together with various media outlets and evaluating the results they achieve. This field demands PR professionals to understand public opinion and media influence, while adhering to high ethical standards.

If you’re interested in public relations, numerous PR courses are offered through the Department of Communication:

PR Principles & Practices
Writing for PR
International PR
PR Case Studies
Integrated Communication Campaigns
To learn more about PR in the St. Louis area, visit the Public Relations Society of America (PRSA) – St. Louis website at www.prsastlouis.org.