The marketing minor at the Richard A. Chaifetz School of Business is designed to provide business or non-business students the opportunity for exposure to a broad collection of areas within the field of marketing.
Students are required to take MKT 3000 Introduction to Marketing Management (3 cr) and then select any four additional courses from the marketing curriculum. This flexibility provides students the ability to customize their marketing minor to those areas of most interest, given course availability, thereby providing an important marketing compliment to any business or non-business major.
Introduction to Marketing Management
Select four of the following:
Marketing Channels and Distribution
Integrated Marketing Communications
Social Media and Digital Marketing
Students must maintain a minimum 2.00 grade point average (GPA) in all courses used to fulfill minor requirements. If the minor GPA falls below a 2.00, students will have one semester to increase minor GPA to a 2.00 or students will not be allowed to enroll in 3000 and 4000 level minor courses.